We run Malaysia and nothing else.
That's why we know it better.
Seven verticals, support in three languages, nine local deposit methods. You bring the traffic. Everything after the click has been our job since 2020. Commission depends on your channels, so there's no rate card.
What can I promote as a U88 affiliate?
No separate account per vertical. Under one partner ID, whatever your player ends up playing is credited to you.
Sports Betting
Premier League and Champions League down to local fixtures, Malay and Indo odds side by side. Weekends carry the heaviest turnover of the week.
Esports
Dota 2, CS, League of Legends and mobile titles. The crowd is younger than sports, and the jump from watching to playing is shorter.
Live Casino
Baccarat, roulette, dragon tiger. Live tables hold players longest, and depend most on how fast support replies.
Slots
The biggest search category in Malaysia. Low barrier, and usually the fastest first deposit of all seven.
Fishing Games
Shooting-style play, a few minutes a round, no learning curve. Local mobile traffic has taken to it consistently.
Fast Games
Instant-win rounds that finish in under a minute. Built to catch cold traffic with no patience.
4D Lottery
The most local format we run. Draw days create a fixed traffic rhythm, which suits scheduled content and reminder pushes.
| Vertical | What it covers | Channels it suits | Commission |
|---|---|---|---|
| Sports betting | EPL and Champions League through to local leagues, Malay and Indo odds side by side | Sports content sites, match-day communities | Negotiable |
| Esports | Dota 2, CS, League of Legends and mobile titles | Gaming communities, Discord, stream traffic | Negotiable |
| Live casino | Baccarat, roulette and dragon tiger on live tables | Chinese-language communities, returning players | Negotiable |
| Slots | The largest search category in Malaysia, low barrier to entry | SEO site networks, keyword traffic | Negotiable |
| Fishing games | Shooting format, a few minutes per round, no tutorial needed | Mobile game traffic, short video | Negotiable |
| Fast games | Instant rounds lasting seconds | First contact with cold traffic | Negotiable |
| 4D lottery | The most local vertical, draw days follow a fixed rhythm | Local news sites, results pages | Negotiable |
Affiliates get paid on retention, not first deposits
Getting someone through the door is the easy half. Having them there in month two is not. These four are where we've put the most work.
Payments that go deep
Five banks: Maybank, CIMB, Public Bank, RHB and Hong Leong. Plus DuitNow, Touch ’n Go, USDT and ATM cash deposit machines. Whatever your player already uses is here.
Withdrawals that don't stall
RM50 minimum, RM50,000 per transaction and per day, three times daily. The official line is usually a few minutes, with 24/7 support if one gets stuck.
Real people, three languages
English, Malay and Chinese across the site and the support desk, around the clock. Whichever language group your traffic sits in, someone picks it up.
A VIP ladder that holds
Six tiers, with rebates rising as players climb. Top-tier rewards are a Rolex, an iPhone and a PS5. Players stay to climb it, without you doing anything.
How is U88 affiliate commission calculated?
Take the same hundred players. The ones from SEO and the ones from a community group can differ several times over in deposits and retention. One published rate would be wrong for somebody. Tell us how your traffic is built and we'll quote on that.
A share of net revenue from the players you send. As long as they play, it keeps paying. Partners sitting on steady content assets almost all pick this one.
- Paid monthly
- Runs across the player lifetime
- Tiers rise with monthly performance
- All seven verticals counted together
A one-off payment per qualified first deposit. Money comes back fast, which suits teams buying media who need to clear cost first.
- Paid monthly
- Rate tiered by traffic quality, terms set at account opening
- Re-negotiable as volume grows
Part CPA to cover your media spend, part revshare to keep the long tail. Most partners running at scale end up here.
- Paid monthly
- CPA and revshare split adjustable
- Cash flow and long-term value together
All three structures settle monthly. Commission rates and minimum withdrawal thresholds are set out in the signed partner agreement and confirmed in writing once agreed; this page is not the agreement.
What do I get when my U88 affiliate account opens?
Your tracking links
Carrying your partner ID, so every channel a player came from can be told apart.
Creative assets
Banners, promo graphics and copy templates in English, Malay and Chinese.
Monthly reporting
Clicks, signups, first deposits and turnover, broken down by channel, every month.
A dedicated affiliate manager
One person to deal with. Terms, settlement questions, straight to them, no ticket queue.
Promo calendar
Platform promotions shared ahead of time so your content schedule can line up.
Exact back-office features and scope are confirmed at account opening.
See what each channel earns
The full funnel from click to first deposit, split by channel and vertical. Which content line deserves more budget and which should stop. The data answers that.
Interface mockup. Figures reflect your own data once the account is live.
What is U88 and how long has it been running?
Live since 2020, one market only
U88 has run Malaysia and nothing else since day one. The products, payments, support desk and promo structure all grew around how local players actually behave. That's the whole moat.
The boundaries, said up front
U88 is open to players in Malaysia. The EU and the USA are not accepted. Better to know where the edges are before you plan traffic than after you've spent the budget.
Three languages, not one translated three times
Site, support and creative all come in English, Malay and Chinese. Malaysian traffic splits across three language groups. Serving one writes off two-thirds of it.
Support is an affiliate's silent partner
A player stuck on their first deposit with nobody replying is gone for good. What's gone is your commission. Human support runs around the clock, with a phone line at +6018-394 8888.
The official line
U88 puts it as “Experience the Best Service at U88.” For an affiliate that means something practical: conversion and retention after the click aren't your problem, so put everything into traffic.
Others spread across a hundred countries. We go deep on one.
Global coverage sounds impressive and does nothing for you. Your traffic is in Malaysia. What you need is the banks here, the languages here, the games played here. This is how far down we've gone in that one market.
CIMB Bank
Public Bank
RHB Bank
Hong Leong Bank
Touch ’n Go
ATM / cash deposit machine
| Deposit method | Type | Currency | Best for |
|---|---|---|---|
| Maybank | Bank transfer | MYR | Players who bank online |
| CIMB Bank | Bank transfer | MYR | Players who bank online |
| Public Bank | Bank transfer | MYR | Players who bank online |
| RHB Bank | Bank transfer | MYR | Players who bank online |
| Hong Leong Bank | Bank transfer | MYR | Players who bank online |
| DuitNow | Instant transfer | MYR | Players used to instant mobile transfers |
| Touch ’n Go | E-wallet | MYR | Players who already hold a wallet balance |
| ATM / cash deposit machine | Cash deposit | MYR | Players who do not use online banking |
| USDT | Cryptocurrency | USDT | Players who prefer crypto rails |
Player promotions are your conversion material
The question affiliates ask most is what they can actually use to earn the click. These four run continuously. Put them straight into your content.
Welcome Bonus
New members' first deposit only. Three tiers, sports and slots, live casino and 918Kiss, each with its own rate and wagering requirement.
Daily Cash Rebate
Uncapped, up to 1.0% on slots at Diamond tier. Withdrawable, zero wagering. The best single line for retention content.
Weekly Rescue
5% of net weekly losses back, capped by VIP tier up to RM8,888. Written for your returning players.
Refer a Friend
A player-side referral reward, separate from your commission. The two can be promoted together.
The above summarises player-facing promotions. Rates, wagering multiples and full terms follow whatever U88 currently publishes. When promoting, quote the terms in full, not just the headline number.
How do I apply to the U88 affiliate programme?
Message us on Telegram
Say where your traffic comes from and roughly how much of it there is.
We look, then quote
Once we've seen how your channels are built, you get a matching structure and rate.
Account opens, links issued
Back office goes live, with tracking links and trilingual creative handed over.
Paid monthly
Data is visible in the back office any time. Commission settles monthly.
Is affiliate marketing for online casinos legal in Malaysia?
Can I join the U88 affiliate programme without a website?
When does U88 pay affiliate commission, and how do I reconcile it?
Revenue share, CPA or hybrid: which should a new affiliate choose?
Term definitions are in the iGaming affiliate glossary: 30 entries covering NGR, GGR, CPA, negative carryover, postback and attribution windows.
Frequently asked
Anything not covered here, just ask on Telegram.
Got a channel? Then we've got something to talk about.
SEO site, Telegram group, short-video account, media buying team. If you can bring people into the Malaysian market, there's a conversation here. We don't care how big you are yet, and you don't have to commit to volume. Leave your details and we'll come to you with a proposal.
Message us on Telegram